That means that, as a company, you want to get the right and relevant information to the customer at the right time, in a way that suits them. We do this by responding to the call for more transparency and honest answers. "This has been going on for some time, but I don't expect trust in institutions to improve this year," Le Doux says. And that's really different from how it was."Ĭovid has severely tested people's trust in the past two years. You can buy a new phone, but there has to be a way of breaking down the old one in a circular way so that the raw materials can be reused. Innovation should therefore not only be about new, but also about sustainable. Covid made us realize that scarcity can strike at any moment. We've all seen the empty supermarket shelves, soaring energy prices and stores suddenly having to close at 8 p.m. In addition, over the past two years we have seen that there is a limit to the abundance we are used to. "When people buy a new phone, it is good for economic growth, but it also has negative consequences for the environment and climate. "A development that already played out last year and will continue this year is the need to separate innovation from growth," Le Doux says. It is therefore definitely something we are keeping an eye on." After all, if a participant or company wants to approach us through Metaverse, we must adapt our services accordingly so that we can also serve them in that world. Metaverse is still a concept, but one that can completely revolutionize our interaction with our fund clients' participants.
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With the help of virtual reality (the user is completely in a digital 3D world, ed.) and augmented reality (a digital addition to the user's physical world for example, the ability to see on your phone whether a TV or a piece of furniture fits in your living room, ed.) we can increasingly move into the digital world. People who play Minecraft or Fortnite will be familiar with it. "That is a kind of fusion of the physical and digital worlds. Le Doux expects metaverse to continue as a trend for this year and beyond. Covid, for example, often appears to have a reinforcing influence on innovation trends.ĭigital applications quickly come into the picture when it comes to innovation, and that also applies to the Growth Factory. These developments do not come out of the blue, but were often already present last year. Looking at her field, Le Doux sees a number of trends that may play an important role this year. In doing so, the Growth Factory uses technologies and methods that have proven their worth in other sectors. The Growth Factory is part of APG and focuses on innovations around the needs of participants, employers and pension funds. "Innovation should no longer just be about new, but also about sustainable." Today Anne-Marie Le Doux (head of the Growth Factory) talks about important developments in the field of innovation. *Due to customs policy, glue, battery, or pigment may not be included in the package.What trends will we see this year? And what characterized last year? APG experts shed their light on this.
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